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Article published in DevPro Journal, April 26, 2021

When building out a software roadmap, technology leaders often find themselves adding in functionality or deploying major updates based on what they think their customers want or based on anecdotes without fully validating if the new features will be used. That’s where talking to your customers and understanding their pain points and needs makes a huge difference in the adoption of your technology and acquisition of new customers.

Read the rest on DevPro Journal’s website.

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