Article published on American Banker July 02, 2021

To reach a wider audience, the digital payments provider linked2pay is focusing on the offl ine world by integratingwith the terminal maker Pax Technology.

The partnership illustrates the need for the physical point of sale to be as full-featured as an e-commerce site, with support for mobile wallets, rewards, loyalty programs and customer messaging. Especially in the wake of the global pandemic, consumers expect these features to be integrated into any channel they use for shopping.

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