The linked2pay leadership team is comprised of payments and technology experts bringing the latest innovations to the market for B2B and B2C customers, partners, software developers and banks. Our payments leadership team is active in the Electronic Transaction Association (ETA) and various groups throughout the industry.
Robert “Jay” McShirley- Chief Executive Officer
Jay is a proven entrepreneur, payments innovator and founder of the company, guiding our payments leadership team. With a successful history in technology and internet ventures, he created linked2pay in 2002 and has grown the product offerings from remote deposit check capture and ACH solutions to an award-winning, omnichannel payment technology platform.
With his leadership, the company has grown to support a large portfolio of partners and merchants with the latest in payment acceptance solutions leveraging award-winning, best-in-class technology, across multiple verticals. To support the continued evolution of the payment technology platform, Jay assembled a top-tier development team comprised of some of the best development talent in payments.
Prior to creating linked2pay, Jay founded Buyer Seller Interactive (BSI), a company built to solve the Business-to-Business procurement and purchasing process with innovative technology solutions. The company, later sold to Interactive Buyers Network (IBNL), rebranded to VSource with Jay holding the CEO title until he left in 2001.
Kyle Taylor – Chief Operating Officer
Kyle joined linked2pay’s leadership team in 2008 and is currently serving as Chief Operating Officer. He is responsible for operations, compliance & ensuring the success & support of our customers across all of their experiences with linked2pay.
He has been instrumental in deploying leading products and services to our customers by providing emerging payment products and solutions on the platform, most recently bringing Instant Merchant Settlement to market. In addition, he has launched the automated onboarding process allowing merchants to start processing in minutes.
Kyle has held leadership positions within linked2pay operations for the last 12 years and currently serves on ETA’s Risk, Fraud & Security committee.
Vlad Serpik – Chief Technology Officer
Vlad joined the payments leadership team at linked2pay in 2005. He leads the technology & software development team tasked with innovations and upgrades to the payment technology platform. He has over 15 years of payments experience and over 20 years of technology development experience.
William Lodes – Chief Revenue Officer
Bill joined linked2pay in August 2020 and leads revenue & growth strategies across all distribution channels. A proven leader in the payments industry, Bill brings over 15 years of revenue creation experience and a deep knowledge of the payments industry.
Before joining linked2pay, he was the Executive Vice President of Business Development & Strategy for First American Payment systems, where he was tasked with enabling global integrated payment offerings throughout all distribution channels, serving 150,000+ merchants. In this role, he led sales, product and marketing teams executing go-to-market strategies.
Bill is also an established thought-leader specifically within the ISV/Integrated payment space, actively engaging with numerous publications and media outlets specializing in payments in general, as well as vertical specific. He is currently serving on ETA’s Payment Sales & Strategy committee.
Prior to joining First American Payment Systems, he held senior-level leadership positions with TSYS, PayPros & Electronic Clearinghouse.
Sarah Guckes – Chief Marketing Officer
Sarah joined linked2pay in October 2020, appointed to the role of Chief Marketing Officer. Sarah is a proven marketing professional with over 20 years’ experience in leading high-growth marketing and sales enablement teams in multiple industries.
In this role, she is responsible for delivering a comprehensive marketing and communications strategy that drives customer and partner acquisition, acceptance and usage of inked2pay’s payment solutions suite. She also serves on ETA’s Member Engagement committee.
Prior to linked2pay, Sarah held senior leadership roles for several industry-leading organizations including Solera, First American Payment Systems, Bank of America Merchant Services, and Mood Media.
Richard McShirley – Chief Merchant Advocate
Richard joined linked2pay at its inception in 2002 and is currently serving as Chief Merchant Advocate. He is a 20 year veteran in payments with a broad understanding of the seamless interaction of Credit Card, ACH, Real-Time Payments & Remote Deposit Capture solutions for B2B & B2C clients.
His responsibilities have included the introduction and communication around innovations the company has brought to the risk management and payment market including Instant Merchant Settlement.
In addition to his lead role in business development that acquired the initial client base for the company, he has also been the point person for the development of partnerships with leading industry players including Heartland & TSYS. He currently serves on ETA’s Technology committee.
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